Periscope – one of the latest apps for video broadcasting. It is not like any other video broadcasting or video publishing platforms, such as YouTube or TikTok, or even television. You can broadcast your video in real-time and interact with your viewers. It is very fascinating, especially for business or brand owners, as they can eaily communicate with their customers via streams. Viewers can directly communicate with the broadcaster, ask ...
Simple text, photos, videos, music, links and anything like that is what you can post on Tumblr by using your phone, laptop, email or anything like that. It’s basically a microblogging platform, which mixes blogging and social networking in one social media platform. This is what differ Tumblr from other social media. Thanks to its dual nature, Tumblr has both a traditional format (blog type) and a typical social media platform format like Facebook or ...
Pinterest is a platform, where you can save and share different videos or images, concepts or tips. It is kind of an online pinboard, just like in real life, where you can note anything you find interesting or helpful for yourseld; you can get here a few ideas for your house interior or exterior, concepts for business, or just helpful everyday tips. It is an ideal online-tool for your hobbies, work and your life, as you can, of course, create your own ‘boards’ related ...
LinkedIn – a Facebook for grownups. An oriented on career and work network website, where you are not just a person you are, but a professional and official. With the help of LinedIn you are able to find any job you desire, look for some information about different career paths, contact new people, who might become your next boss, create and share different ideas. It was launched back in the beginning of the century, 2003. And right now it is presumably the ...
Shazam is a perfect example of multilateral business model in music sphere. The content is free of charge for users and paid for by advertisers. It’s a free app with the help of which users can identify the music they hear on TV, radio or anywhere on the street just by opening the app and letting it examine it. As the users and advertisers are kept separately (advertising firms can’t target individuals using the app) the app portrays the commercials – it is a ...
So what is Spotify all about? Spotify is a streaming service with the help of which you can listen to tons of music. Spotify is a free to use, but also has a paid subscriptions. There are a few differences between the free use and paid subscription. The free version of Spotify has a lot of advertisements and music is only available with an internet connection, and quality of streaming is standard. With the premium subscription, which has a variety of different...
TikTok is the app, which everyone is talking about recently. It has become very popular in such a short period of time. It took over a lot of users of old apps such as Vine or Musical.ly, which was incorporated in TikTok. The app concept is to give users an ability to create 15-60 second videos and add special effects, lip syncing, voice-overs, and filters to it. The videos are then seen by other users from all over the world, and that makes the app very popular..
SoundCloud is the leading service in online music services on the market, which allows you to upload songs as you like. This platform is well-qualified for people who want to present their music of all genres. It is actually used by well-known artists such as Rihanna, Marshmello, huge music labels such as Universal audios. You have to pass only two small requirements in order to be able to upload your audio file: You have to have the right to use and publish the material...
Instagram social media platform became available for users on the 6th of October in 2010. Its creators decided then that it would be used only for users’ communication, photos and video clips exchange. Additionally, they have modernized so-called online photo mode in Instagram which resulted in the trend of selfie popularity growth. The application was not very popular in the first years of its existence but in 2018 the quantity of...
Twitter is a stand-alone social network among all other social webs. At the time of its start (back in 2006), a microblogging service was like a revolution in the world of the Internet-based communication. Rapid info sharing and instant posts giving a possibility to come into the spotlights have attracted huge crowds of users within a very short time. Over time, the level of interest has dropped somewhat, but the official figure of 1.3 billion registered users...
The world of social media is not limited to Facebook only. It competes with other sites for communication which are attractive for masses of other users. Increasingly popular Telegram is one of such messengers. It differs a bit from conventional social media networks by its structure but many people appreciate it for its convenience for communication and interchange of business information. So there is no wonder that more and more...
When people create an account on Facebook social media platform, many of them get surprised that, apart from requests from people who they are familiar with, they also receive “friend” requests from famous people or entire companies. And there is a simple explanation of this fact: one of the most popular sites for communication has become an excellent advertising site also. Celebrities and proprietors understand this and...
With the rise of electronics and with the emergence of a large number of modern gadgets (which resulted in a great use of the Internet around the world), people have developed and launched many social networks. For example, the most popular social networks today are Instagram, Twitter and Facebook. Instagram alone, in nine years of its existence, passed the mark of one billion registered users. It is no wonder that popular social networks attract the attention...
The latest trends of promoting most part of web resources are closely connected with SMM elements. SMM media means a set of actions intended to attract potential customers’ attention to a certain product of brand by means of social media networks. Numerous researches evidence that promoting products or services of a certain brand by means of social media have high efficiency...
SMM, also called social media promotion, is one of actively developing directions in marketing. Today a great number of companies offer social media promotion services and have a highly popular profile in Instagram, Facebook or other social media as a must.Such rapid growth of popularity derives from the fact that in the latest years social media have turned from communication resource into a powerful advertising platform...